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Web Development

In addition to being a Web Design company, The Latest Brand is a website development firm which develops high-end custom solutions, including a custom internet booking engine and e-commerce shopping cart software. Our Web development services range from application design to the creation of complete ecommerce solutions.

Our goal is to develop our clients' websites using the most current standards compliant code. We provide complete content management and e-commerce solutions, including e-commerce shopping cart software and a custom internet booking engine. Our Web development team can write in the following languages to better serve their website's purpose.

Cascading Style Sheets (CSS) – Otherwise known as table-less HTML. CSS is a simple way to add style (e.g. fonts, colors, spacing) to a Web document by placing all style elements within one style sheet. By including these elements within one style sheet, our Web developers can influence the presentation of your website without sacrificing device – independence or adding new HTML tags. CSS not only reduces a page's load time and page size, but will also limit any additional clutter to the code, allowing for easy spidering by Search Engines.

Hypertext Preprocessor (PHP) - PHP is a widely-used general-purpose scripting language that is especially suited for website development and can be embedded into HTML. Much of its syntax is borrowed from C, Java and Perl, with a couple of unique PHP-specific features thrown in. The goal of the language is to allow Web developers to write dynamically generated pages quickly. The benefits of PHP are quicker response time, improved security, and transparency to the end user. Nearly 1.5 million websites currently run PHP.

Microsoft Active Server Pages (ASP) - ASP lets Web developers combine HTML pages, script commands, and COM components to create interactive Web pages or Web-based applications that are easy to modify. The server-side scripting environment helps Web developers create and run dynamic, interactive Web server applications.

Asynchronous JavaScript and XML (AJAX) – AJAX is a Web development technique for creating interactive Web applications. The intent is to make Web pages feel more responsive by exchanging small amounts of data with the server behind the scenes so that the entire Web page does not have to be reloaded each time the user makes a change. This is meant to increase the Web page's interactivity, speed, and usability. The AJAX technique uses a combination of XHTML (or HTML) and CSS, for marking up and styling information.

It is essential that you have a secure, capable, and results-oriented system set in place for your online venture. The Latest Brand is a website development firm that works in conjunction with our clients to find the most effective Web development solution to promote, track, evaluate, and manage sales online. By using dynamic applications, our Web developers create a solution that allows for secure and real-time transactions through the World Wide Web. We use advanced programs to securely establish a smooth and seamless connection between your financial infrastructure, inventory system and online presence; allowing for dependable and rapid B2B or B2C transactions via the Internet.