The Latest Brand's Web Analytics service is fueled by some of the most thorough and concurrent real time web statistics software available.

Monitoring traffic is not only a way to calculate the number of visitors that experience your product or service on the Web, but an invaluable means of quickly recognizing trends, analyzing your visitors' habits, and making the appropriate adjustments.

With the help of Omniture, the industry-leading website tracking software, The Latest Brand can track website stats and compile daily, weekly and monthly reports that present on-site metrics within 20 minutes of an occurrence (compared to Google Analytics which experiences about a 1-day lag).

Along with countless other features and suites of tracking tools, Ominture allows The Latest Brand to provide clients with vital metrics and other real time web statistics, including:

  • Total and unique number of visitors
  • Where traffic is coming from (including geographic locations and referring websites)
  • How visitors are finding your website (important keywords and searched phrases)
  • What pages are visited within your website
  • Thorough conversion statistics
  • Click paths
  • Return visitors
  • and more

Our Web analytics professionals monitor every individual client campaign, allowing us to determine rising trends and offer suggestions to increase website traffic and promote new traffic streams through search engine optimization services and search engine marketing services.

The Latest Brand's Web Analytics service is the combination of experience and high-caliber Web tracking software; it's how our clients remain in connect with their own websites and, in turn, their clients.